Online marketing not a trending marketing tool, refers to all marketing activities that are conducted via the internet or any electronic device. It is the promotion of any brand to engage with customers using the internet and another form of online communication. Also, it is extended to non-internet mediums like SMS, TV, and Radio.

With the easy access to the internet and smartphones Consumers are going to digital due to the Capability to allow campaigns and articles to be shared with multiple followers.

Proved many times that online marketing can increase conversion rates and attract more customers. It’s the most effective form of marketing that discovered, also allows you to target specific audiences to have a wide range of influence.

When you run a business, you need to know how to reach potential customers that are interested in the products or services you offer. So the best place to reach those customers is through different platforms, within the usage of digital marketing channels, social media, email, and content marketing to engage with consumers.

If you're planning to create a new website or develop your social media presence to reach your target audience and grow your business. Digital marketing is a way to connect with and influence your potential customers.

Digital marketing is an inexpensive and wide-reaching way to have from lead to customers with your brand.

Internet use has doubled over the past decade, and this shift has dramatically affected how people buy products and interact with businesses.

Tiye Solutions help your business and your brand to gain more brand awareness and increase leads by improving your online presence, through online advertising, content strategy, websites, designs, and search engine optimize to ensure the growth rate of your business.

Online marketing can be conduct through different ways!

1- Website marketing:

the core of all online marketing activities, which should represent the brand, product, or services clearly. It is a powerful and easy-to-use channel.

2- Social media advertising:

the primary goal of social media marketing is to establish social trust and build brand awareness. Also you can use social media to get leads or even as a direct sales channel. Today consumers rely heavily on social media platforms such as Instagram, Facebook, and LinkedIn…etc. You can use it as a direct sales channel.

3- Search Engine Marketing (SEM):

any business needs to be found. If no one knows about your existence, how will you sell your product! It’s all about getting your website to appear at the top of the results when someone searches for your brand and increasing website traffic from search engines through paid ads.

4- E-Marketing:

Many people confuse email marketing with spam email messages, but it’s a type of online marketing that businesses can engage with their audience through email and get in touch with your potential customers or the people interested in your brand.

5- Affiliate Marketing:

This is a performance-based exercise that enables sharing and pay-per-sale within a shared network.

6- Pay-per-click:

a paid search ad, you can buy a top ranking position based on the Keywords, demographics, and geographic and it’s important for local and e-commerce.

7- Content marketing:

it helps the search of the brand to be in the first place, increase trust, and build brand awareness. The tools of content marketing include blogs, e-books, info graphics, online courses, podcasts, and webinars. Good content is the foundation of marketing strategy.

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How To Conduct Web Design & Digital Marketing

There is a very close connection between Web design and digital marketing to Optimize Conversions, web design gives the visitor the first impression, and to judge your business or your brand, it’s essential to make a positive impact.

Website is important in digital marketing as it’s the first point to contact potential customers that have your company or your brand.

Web design is significant and critical, encompasses a multitude of variables including layout, graphics, search engine optimization, content, and conversion rate optimization, it serves as the heart of your marketing efforts and has the potential to help achieve your organizational goals.

Perfect web design must be an easy-to-use experience due to it’s important to attract visitors and keep them coming back.

If your website chooses to use flashy videos and large images that slow down loading times, visitors will get bored and leave.

If visitors can't find what they're looking for quickly, your website navigation should be improved. A good web design helps you keep the arrows of your page forward high.