Traditional ads reach everyone with no specific targeting. Social media lets you target people based on age, interests, behavior, and location. Result: your budget goes to people who actually care about your product.

Don't focus only on likes and followers - those are vanity metrics. Focus on what matters: Conversion Rate, Cost Per Lead, ROI, and customer lifetime value. These show if your campaign is actually making money.

Many reasons: content doesn't resonate, not understanding each platform's unique culture, poor targeting, not analyzing data, and inconsistency. Social media needs a clear strategy, not just random posts.

First: understand your audience - their problems, needs, dreams.

Second: tell stories that connect emotionally. Third: solve real problems. Fourth: include a clear call to action. Last: measure and optimize based on results.

Because people trust the people they follow more than companies themselves. When a trusted person says "I use this product," audiences believe it more. Influencers give you authentic connection you can't buy.

Organic reach: followers who see your content naturally - free but limited.

Paid content: you pay to reach new targeted people - expensive but reaches way more potential customers.

Each platform has a different audience: Facebook for older demographics, Instagram for visuals, TikTok for youth and short videos, LinkedIn for B2B and professionals. Choose where your target audience actually spends time.

First: consistently create valuable content.

Second: engage with followers - reply to comments and messages.

Third: ask for opinions and encourage sharing.

Fourth: be human, not corporate.

Fifth: consistency matters more than frequency.

Don't guess - use numbers! Data analytics tell you: best times to post, which content types perform best, which audience converts most. Based on this data, continuously optimize your campaign and increase ROI.